Lauren Amanda, a marketing professional in the beauty and fashion industry launched LOVELYLUXE in January 2018. Her chic and classic style caught the eye of many other industry professionals which inspired her to begin a blog to share her styling secrets. Along with her love of beauty, fashion, and styling, she also has a strong passion for travel, fitness, and dance. Shortly after moving to Los Angeles in 2015 to pursue her career in beauty and fashion marketing, Lauren became a Los Angeles Laker Girl for the Los Angeles Lakers. From her "almost" daily OOTDs on Instagram Stories, Lauren has built a loyal following who absolutely adore her "lovely luxe" style.